It is extraordinary how swiftly having an efficient broadband service has become a key lifestyle requirement. As our homes acquire more and more smart devices and our work and leisure activities become increasingly internet dependant, a fast, data generous broadband service has become an essential component of modern life. Our reliance on broadband will only increase as more and more smart devices become available and yet, according to Ofcom, ‘One in seven homes could be paying more than they need to for broadband and could get faster services for the same or less money.’